Monthly Archives: November 2017

The Critical Importance Of A/B Testing For Sales And Consumer Satisfaction

AI, or artificial intelligence has had a major impact on business in all industries. The estimation is by 2020, 85 percent of all customer interactions will be through AI. The amount of data this encompasses has become too extensive to be handled by humans. This is where A/B testing becomes critical, due to the ability to use algorithms to analyze time consuming data. This eliminates time previously spent on repetitive and boring tasks. AI is dominating the automotive, stock and healthcare fields, and search engines are using AI to improve and refine their information.

Online chatbots are improving personal shopping, effectively using voice prompts, and becoming personal shopping assistants because of AI and A/B testing. Websites are using chatbots to replace employees because they are always available and provide an excellent customer service experience. The data analyzed allows consumers to have questions answered by chatbots, and receive personal recommendations. It has become difficult for consumers to be certain if they are speaking with a chatbot or an employee. This would not be possible without AI and A/B testing because it would be impossible to analyze the extent of data required.

A/B testing prevents retail data from becoming fragmented or out of date. It determines what colors, sizes and combinations will sell in any area. This technology is capable of learning from trial and error, and the behavior of the consumers. This leads to more intelligent solutions not available in the past. Retailers have turned to predictive analytics to personalize sales, and gain customer loyalty and satisfaction. Eighty percent of all online and physical store sales are now driven by AI.

An employee can make a recommendation based on what is available on the shelves. AI can identify the best items to offer based on the personal criteria of the consumer. This includes the potential profit for the retailer, real time availability, and the browsing history of the consumer. Items tried on in the past by the consumer are available through the RFID tags that have been imbedded directly into the garments. The recommendations are informed because social media along with other numerous factors like weather forecasts, fashion trends and consumer choices can be accessed. A/B testing looks for recurring patterns so unnecessary markdowns and out of stock items are avoided. This not only keeps the shelves fully stocked, it predicts what is going to happen. AI technology has become the driving force behind personalization and sales.

Hussain Sajwani Finds Success in Real Estate

Hussain Sajwani is a real estate expert who has taken the industry by a storm. The businessman has been in this market for a while now, and his success impresses many people from the globe. However, his success did not just come in a simple way. Several years ago, the investor decided to venture into the industry after the government of Dubai allowed foreign investors from the international community to come and invest in the country. At first, Hussain did not know that he was going to be one of the wealthiest individuals in the country due to the investment he had made. Learn more:


When the government of the country allowed foreign investors, Hussain Sajwani realized that there was little or no luxurious accommodation for them. These investors were coming into the nation in very large numbers, and they lacked the facilities they needed so that they can have a comfortable life. People like Hussain Sajwani decided to take this opportunity so that they could make money and make the lives of these people better. Learn more:


Several years ago, Hussain collected his savings so that he could start a real estate company called DAMAC Properties. The company constructed its first building immediately it was founded, and surprisingly, the real estate company did quite well. The company has been winning hearts because of the quality of its constructions. Apart from its numerous projects in the country, DAMAC Properties has been successful in the international community. Some of its luxurious projects are found in large nations such as the United States.


Under the leadership of the successful real estate investor, DAMAC Properties has been able to work with some of the prominent and successful personalities in the entire world such as the president of America, Donald Trump. The relationship between the DAMAC owner and the president was confirmed early this year when Hussain Sajwani family visited the president for his inauguration ceremony. The president, on the other hand, said that he was extremely excited to be in the same celebration with his friends from all over the world, Hussain included. The relationship is expected to grow stronger as the two continue to invest together.


Fabletics Is A Class Apart From Its Competitors

There are several fitness brands in the market. Fabletics is just one of them. But there is a reason why it is giving sleepless nights to other brands as well as the e-commerce giant, Amazon. This is because it has become highly popular in no time. Thus, it is eating into the revenues of its competitors. No wonder that they are worried about this. Besides, they have managed to reach these heights in a matter of few years.


Fabletics is a company that is highly innovative. Even their marketing model is unique. They are not focused on selling their ware. In fact, they are far from it. Rather, they are devoted to having more and more members of their brand.


Hence once a person walks into their site or store, there is no salesperson to trouble them and asking them to make a purchase. Rather, they give full attention to the customer.


Fabletics has a questionnaire. It is a simple and short form. It is basically there to know more about the person. Hence it asks the age, gender and vital statistics of the person. Next, it asks about the lifestyle of the person. This means asking about the frequency of doing workouts, as well as the physical activity of the person. This is because some people prefer jogging, while others like to visit the gym and so on. Next, there are questions about the attire of a person. Some people like to wear capris while others opt for full-length track pants. Now the questionnaire focuses on the style and design of their workout wear. This is a short form having just 6 questions. But these have been chosen with a lot of care. It tells about what kind of workout wear people are opting for right now, and what is in vogue. In accordance, Fabletics comes to know what designs and styles they should focus on. What is trendy and will sell, and what will require a lot of effort in selling.


Kate Hudson is closely associated with Fabletics. But this is not like any other endorsement. She is involved with this brand completely.


This is because Kate is a person who has to believe in something in order to get associated with it. In fact, she would even know the daily sales figures of the company.


Kate Hudson knows which clothes are selling and which are not. She is a fashion diva herself. People look at her for their fashion wear. Hence they feel very happy that their workout clothes at Fabletics are being handpicked by a stylish person, which is Kate Hudson. This means that they do not have to bother about whether their clothes are stylish or not. If Kate is involved, they have to be trendy!


Fabletics always knew that quality workout wear is simply not available for women. And in case it is, the stuff would be really expensive. This was the niche identified by Fabletics. They have made a success out of their approach.

OSI Industries: The Present & The Future of Custom Food Solutions

One of the very best food suppliers in the world is located right in the U.S. Its headquarters is actually located in Aurora, Illinois, and it has grown into an international juggernaut in the food industry. This company is known as OSI Group, which is under OSI Industries. Being the leader of the pack didn’t come by accident. This fantastic organization started as an idea, but it materialized into a reality. It’s the perfect form of personification in a sense. OSI Industries is rather broad on a global scale. It has well-over 20,000 trained employees, and it has 65 high-tech working facilities. On top of that, these facilities are state-of-the-art, and they are located in 17 countries. This is the massive size of OSI Industries, and it has no problem in stating it.

Its food processing team is an actual team of engineers. These individuals have real-world cuisine knowledge as well as true global perspectives. Their jobs are very diverse in improving quality, streamlining the process and they’re used for dynamically cutting costs. Thanks to the company’s huge economical success, it now has some wonderful buying power, especially when it comes to advanced technologies. These technologies help in many ways, whether its for processing, managing, distributing or for developing. Every angle is being covered here and in the most efficient way. OSI Industries dominate the field in which it works. It produces some of the tastiest food products for real-world markets. This includes hamburger, hotdogs, tofu, onions, lettuce, tomatoes, pot roast, chicken fried steak, flatbread, soups, chili, pulled pork and numerous others.

The future is looking might bright as long this company is in the picture. OSI Industries is the king of custom food solutions. Schools, retailors and restaurants benefit from its services on a daily basis. The once small meat market has definitely made a name for itself, and it has a century’s worth of valuable experience. Prominent names such as Starbucks, Subway, McDonald’s, KFC and Papa John’s Pizza have all benefited from its services. In conclusion, OSI Industries is the personification of hard work, expertise, perseverance and dedication.

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Bruno Fagali: The Rising Star In Brazil Law

Bruno Fagali has made a notable impact on Brazil’s legal system with years of legal experiences and detailed knowledge of the Brazilian Administrative Law. He has worked in a number of law firms since 2006 and has made a name for himself. He currently serves at Nova/SB as the Corporate Integrity Master and also has his own agency, Fagali Law Firm, where he practices independently.

Bruno Fagali has a bachelor of law from the Pontifical Catholic University of Sao Paulo and obtained a master’s degree from USP in State Law. He has focused his professional life on Administrative Law dealing mainly in the Public Administration control area with his exceptional work seen in the prevention of acts of administrative impropriety. He is an Effective Associate of Brazilian Institute of Law and Corporate Ethics as well as a member of the Society of Corporate Compliance and Ethics.


During his career’s infancy, Bruno Fagali interned in a number of law firms. He later went on to work as an attorney in Calil, Associados Advocacia and Calil before taking the bold step of founding his own firm; Fagali Advocacy. He started the company with a particular objective in mind: to combine knowledge of his team on the areas in which the office acts with utmost dedication with its clients. He created it to offer specialized legal services to clients who are different and therefore seek to be treated in that respect. Bruno Fagali put together a team of professionals who specialize in Advertising Law, Anti-Corruption Law, Compliance, Public Law, and Parliamentary and Electoral Law.

Nova/SB where Bruno Fagali is working as a Corporate Integrity manager is a well-known and established advertising firm in Brazil. The business produces great campaigns for the government as well as international organizations. His role in the agency is to take care of the Corporate Integrity Program in the agency and also helped the company to create an ethics committee. He was at the forefront in initiating uniform treatment for both employees and members and took care of the special integrity training to its employees who were in different offices.


The Key Takeaways from the Changed US Emigration Policy

The U.S. emigration policy under the Trump administration and the Mexican wall are the two prominent issues that discussed across the world. An in-depth analysis of the things in the recent years showed many painful facts. Read more:  Phoenix New Times | Wikipedia and Jim Larkin | Crunchbase

There is a general opinion that the wall and the policies have created divisions in the minds and tarnished the image of the country as it was the advocate of human and migrant rights for decades. It also created an opposition at the international arena as many think tanks criticized the new policies. The essential takeaways regarding the changed U.S. emigration policy should be discussed to understand the depth of the crisis.

The most important and painful development was the threat towards Deferred Action for Childhood Arrivals or DACA. The policy allowed 800,000 young people – who originally came to the country with their parents as children – legal status. Learn more about Michael Lacey and James Larkin:

President Trump has already given indications that he might scrap the policy to send back the children to their home countries. It has created widespread panic condition among the youngsters, and it is considered as an attack on the humanity. Studies have shown that people who have gone through their childhood and teenage in American cities struggle to cope up with new conditions if they are deported back to their parents’ countries.

As major parts of the U.S.-Mexico border is currently enclosed with the wall and regular surveillance teams, people from Central American countries are forced to choose dangerous roots to reach the destination. They choose uneven terrain, deserts, mountains, and more to reach the American soil.

Many of them are found to be losing their lives at the end. The recent years saw a spike in the death tolls in the Californian deserts, and the numbers are not reducing as a significant number of refugees from countries like Honduras are escaping from the violence in the home country. The extreme climatic conditions are also shutting the dreams of those souls. It raises an important question “Are immigrants human beings”?

Sending back immigrants who have integrated into the American community for decades is creating a real shock. People who are from politically violence countries think that a return to their home countries is suicidal. The works of nonprofit groups are helping them to pacify themselves up to a larger extent.

Organizations like Amnesty International, Office of the UN High Commissioner for Refugees, Human Rights Watch, and more protest and try to protect the immigrants in various means. They conduct media coverage, raise campaigns, offer assistance services, and more.

Larkin & Lacey Frontera Fund is a fund for the state of Arizona that does the work of funding migrant and human rights groups in the state. It was instituted by leading journalists and human rights activists, Jim Larkin and Michael Lacey.

Both were utilizing the amount they received as a settlement after challenging their illegal arrest by Maricopa County Sheriff. They were arrested in 2007 for reporting an instruction to track the news reports that were covering the Sheriff Joe Arpaio and its readers’ details. The Court of Appeals freed both and granted $3.75 million settlement, and that helped them to set up Frontera Fund.

Learn more about Michael Lacey and James Larkin:

The Career Path and Success of Daniel Taub, a Former Diplomat

Daniel Taub is a competent writer, international lawyer, and an Israel ambassador. Taub was born in 1962 and served as an Israel ambassador to the United Kingdom between 2011 and 2015. Additionally, he serves as the director of strategy and planning at Yad Hanadiv Foundation.

Early in his life, Daniel lived in the United Kingdom and attended Haberdashers’ Aske’s Boys’ Secondary School in Elstree, Hertfordshire. He later studied at the Harvard University, University College, Oxford, and University College, London. In 1989, Daniel Taub moved to Israel where he served as a medic combat in Israel Defense Forces.

Taub served President Chaim Herzog as a speechwriter. In 1991 he decided to join the foreign ministry of Israel. Ever since, Taub has served in many diplomatic, political, and legal duties in the ministry. He now has mastery of skills in international law, laws of war, and counter-terror terrorism. Taub was a legal adviser to Israel’s United Nations missions in Geneva and New York. He also represented in several multilateral forums.

Daniel Taub was critically involved in the peace negotiations between Israel and Palestine. He also participated in peace negotiations between Israel and Syria. Besides, Taub represented the observer delegations of Israel at the International Court of Justice in defense of Israel’s security barrier.

The court of St James appointed Daniel Taub in 2011 as its ambassador. He took this role with enthusiasm of serving his own people. Taub laid a strong emphasis on technology and trade links. Eventually, he managed to start Bizcamp start-up in close collaboration with Google. He actively contributed to the growth of business and trade.

Taub promoted intercultural outreach programs what led to the recent expansion of UK-Israel bilateral trade volume to $8 billion.

Additionally, Taub is a humorous public speaker and lecturer. He has participated in several interviews with top televisions such as CNN, Sky News, Hardtalk, and BBC Radio service. Read more: Daniel Taub | LinkedIn and Daniel Taub – Crunchbase

In 2013, Taub was specifically honored by Grassroot Diplomat Initiative for his primary role in mentoring and supporting young entrepreneurs and start-up.

For the record, Taub is a frequent contributor to the Middle East and Israel columns. He also writes for The Daily Telegraph, The Times, the Huffington Post, and The Guardian. Taub’s book, “Parasha Diplomatit” is one of a kind that offers explicit insights on the Biblical texts.

Taub also served as a chief scriptwriter and creator of a drama series in Israel. The drama sought to break all secular and religious stereotypes that were not beneficial to the Israel society.