Fabletics Is A Class Apart From Its Competitors
There are several fitness brands in the market. Fabletics is just one of them. But there is a reason why it is giving sleepless nights to other brands as well as the e-commerce giant, Amazon. This is because it has become highly popular in no time. Thus, it is eating into the revenues of its competitors. No wonder that they are worried about this. Besides, they have managed to reach these heights in a matter of few years.
Fabletics is a company that is highly innovative. Even their marketing model is unique. They are not focused on selling their ware. In fact, they are far from it. Rather, they are devoted to having more and more members of their brand.
Hence once a person walks into their site or store, there is no salesperson to trouble them and asking them to make a purchase. Rather, they give full attention to the customer.
Fabletics has a questionnaire. It is a simple and short form. It is basically there to know more about the person. Hence it asks the age, gender and vital statistics of the person. Next, it asks about the lifestyle of the person. This means asking about the frequency of doing workouts, as well as the physical activity of the person. This is because some people prefer jogging, while others like to visit the gym and so on. Next, there are questions about the attire of a person. Some people like to wear capris while others opt for full-length track pants. Now the questionnaire focuses on the style and design of their workout wear. This is a short form having just 6 questions. But these have been chosen with a lot of care. It tells about what kind of workout wear people are opting for right now, and what is in vogue. In accordance, Fabletics comes to know what designs and styles they should focus on. What is trendy and will sell, and what will require a lot of effort in selling.
Kate Hudson is closely associated with Fabletics. But this is not like any other endorsement. She is involved with this brand completely.
This is because Kate is a person who has to believe in something in order to get associated with it. In fact, she would even know the daily sales figures of the company.
Kate Hudson knows which clothes are selling and which are not. She is a fashion diva herself. People look at her for their fashion wear. Hence they feel very happy that their workout clothes at Fabletics are being handpicked by a stylish person, which is Kate Hudson. This means that they do not have to bother about whether their clothes are stylish or not. If Kate is involved, they have to be trendy!
Fabletics always knew that quality workout wear is simply not available for women. And in case it is, the stuff would be really expensive. This was the niche identified by Fabletics. They have made a success out of their approach.