Review of EOS and Their New Cooling Chamomile Lip Balm

How EOS Got Started and Grew Into a $250 Million Business

It all started around ten years ago, when EOS’s co-founder and managing partner Sanjiv Mehra (who began his career in consumer packaged-goods), teamed up with Jonathan Teller (who had spent his previous years doing startup incubators), to put together the ultimate marketing plan that would put EOS’s lip balm on store shelves (

Things weren’t looking too good for the team at first, who also hired a sales representative with experience to assist them with marketing techniques. Yet, as they tried convincing some of the drugstore owners to add their product to the beauty shelves, it seemed the owners were mostly male who wasn’t impressed with the lip balms or were convinced that people wouldn’t be interested since they stuck to their usual brand. However, the team didn’t give up, and soon after, found a Walgreens store where the buyer was a female this time, who absolutely loved their product thus they were given their first account. Fortunately, right after launching the product at Walgreens, it gained interest by other stores who also agreed to market the lip balm, which is how EOS’s lip balm grew into a multimillion-dollar industry.

EOS’s new lip balm called, “Cooling Chamomile” is also a medicated pain reliever that provides many beauty benefits to its user, and is made with all natural ingredients that include: flower extracts that work as antioxidants, which can help to reduce aging, an alcohol called, “menthol” derived from mint oils, aloe, which is soothing to the lips, olive oil, jojoba oil, cocoa and Shea butters, vitamin e, and more. This new brand of lip balm costs $2.99 for .25 ounces and can be purchased in many stores all over the country such as Walmart, Target, Walgreens, and other drugstores that sell beauty products.  Check

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