David McDonald’s Efforts to Revolutionize McDonald’s
David Mcdonald is the president, Chief Operating Officer and also sits in the company’s board of directors at OSI International Foods. He serves as the Chairman of North America Meat Institute. David has been with the OSI Group since 1987 which is a global food processing company. Currently, OSI Group is one of the largest food providers in the world.
When he took over in 2015 McDonald’s was in the midst of an identity crisis. He made a turnaround of all global operations constituting of the company’s vision. He concentrated on restructuring the business. David Mcdonald made significant changes within the company globally by stripping away bureaucracy, regrouped and consolidated each market segment by need instead of geographic region which in return has made them be ranked in the high-growth category.
The goal was to sell 1,500 restaurants annually when he took over, but he shifted that to 4,000. He achieved his goal nearly a year ahead of schedule. In just less than three years McDonald’s franchised stores increased from 81 per cent to 91 per cent. David Mcdonald took on the decision to franchise stores to free the company somewhat from risk. The shift I made a positive impact for the company financially.
David Mcdonald had a vision of making McDonald’s faster and adaptable than it was before. To implement new changes but to ensure they are effectively implemented. He launched an all-day breakfast in October 2015 as it was what the customers wanted. OSI Group acquires Dutch company Baho Food. Although it brought about complexity in the kitchen, he said they had to figure it out. He was mainly focused on what the customers loved most which technically was discounts and breakfast.
He has helped the OSI Group attain growth which has made it remain at the top of the evolving international food services Industry. He has remained actively involved at the Iowa State University through donations to the school’s scholarship fund and has helped set-up internships for ISU students. Generally, his in-depth understanding of the visions of the company gives McDonald’s an advantage the more reason they have rising business opportunity.
David McDonald info: inspirery.com/david-mcdonald/