The Contribution of Nicholas Krafft in L’Oréal

L’Oréal is a company that produces beauty products that satisfy the needs and desires of its diverse customers. L’Oréal Paris held a second annual fashion and beauty show on 30th of September. The event took place on the French capital’s floating catwalk of the river Seine. Through the event, the brand was able to showcase its commitment to making beautiful, and fashion reachable to people through the world as well as present the new looks of the season.

L’Oréal Paris staged celebrity models including Elle Fanning, Eva Longoria, and Louise Bourgoin. Other famous individuals who are not in the fashion industry like actor Nikolaj Coster-Waldo (Jamie Lannister of Game of Thrones) showed up to in support of the mission of the brand. The Paralympic ski champion Marie Bochet was also in the runway and is the new brand ambassador for L’Oréal Paris.

Plenty of effort was put into preparation for the show, with Val Garland, the Global Market Artist for L’Oréal Paris and Stephanie Lancien the Global Hair Artist creating 70 new looks in hair and makeup. The latest collections were paraded on the runway by models including Balmain, Sonia Rykiel, Miu Miu, and Isabel Marant. Putting up and taking down the unique floating catwalk took approximately eight days. The public was allowed access to the event. Passers-By could watch the occasion from the banks of the river Seine on the big screens strategically placed for free viewing. The show was broadcasted in various countries with the help of drones filming the event.

Bout Nicholas Krafft

Nicholas Krafft has made a tremendous contribution to the success of L’Oréal in the various positions he held at L’Oréal due to his years of experience in sales and marketing. Nicholas Krafft started as the Marketing Director Kerastase from December 2002 to August 2004. He then became the Marketing Director Asia from August 2004 to December 2008, later the General Manager from January 2009 to October 2011 and the Deputy General Manager Eastern Europe from June 2011 to December 2013. Nicholas Krafft is the VP Global Development at L’Oréal since January 2014.

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