The Development of Jose Auriemo Neto of JHSF

JHS was co-founded in 1972 by the Brazilian brothers Fabio and Jose Roberto Auriemo. In 1990 the two began to have a strong business disagreement that led to them splitting JHS into two independent companies in 1995. These resulting companies were JHSI, owned and led by Jose, and JHSF, owned and led by Fabio. JHSF from that day forward specialized in real estate development. In 2003, his son Jose Auriemo Neto succeeded him as the CEO.

In 2006 he led JHSF to construct the groundbreaking and massive luxury mall complex Cidade Jardim with its 180 stores, nine residential buildings, and three commercial towers. The Mall includes such lucrative brands as Hermes, Pucci, Valentino, Red Valentino, and Jimmy Choo. Despite Brazil as a whole suffering record lows in luxury tax for the next couple of years, the complex was a huge success. That has only been one of the many projects he has instigated and overseen. His term also saw the construction of office buildings, hotels, and public developments.

Today he has relinquished the CEO position and become the chairman of the board. Jose first began working for JHSF in 1993. In 1998, he successfully obtained the rights for JHSF to build its first shopping center, the Shopping Santa Cruz. Since that time he has led JHSF to purchase majority shares in both the Fasano hotel and restaurant chains. He has also expanded the company’s work into Uruguay and the U.S. Throughout its history its work has garnered many industry awards.

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