Edwin Miranda is the founder and CEO of KOI America, a trendsetting marketing consulting firm reputed for leading its peers in marketing campaigns geared towards performance. Through Miranda’s leadership, Koi Americas has served leading brands in various industry sectors including Banking, Real Estate Industry, Healthcare, and Hospitality. Other industries that have also benefitted from his expertise are NGOs, Advocacy Groups as well as Government Institutions.
Edwin Miranda has been feted for his professional expertise and achievements, winning many accolades including the SME Top Management Award in Communication (2004). Miranda has continued to steer KOI Americas to embrace and espouse technological advances that reshape and revolutionize business processes with a keen focus on matters marketing. Edwin Miranda has given his insights into many technological advances that have or will revolutionize the marketing industry. One such trend that has quickly gained traction with the marketing players is Programmatic advertising.
Programmatic Advertising is an advancement in digital marketing whereby the potential customer only gets to see adverts that may be relevant to them instead of receiving a blanket barrage of adverts. Through software technologies, user behavior and preferences are analyzed, and relevant target ads reach different users. This has significantly increased customer conversion rate; hence a higher ROIs realized over shorter terms.
Edwin Miranda reckons. Programmatic advertising will dominate digital advertising will penetrate further to conventional media to include television and radio platforms. As targeting becomes more precise, online video adverting will also be programmatic.
Main challenges being faced by the dynamic programmatic advertising is false impressions. According to Pixalate, a fraud management system, 35% of US Dynamic ad impressions in 2017 were fraudulent.
Due to its precision and proven conversion rates, Dynamic ads are quickly replacing traditional static ads saving marketers and their client resources that would have otherwise been wasted.
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Organo Gold is a company that is known largely for coffee, but this is not the only thing that is part of the product line. More people today are learning about Organo Gold as a company that has positions for people that want to become part of the world of direct selling. There are a plethora of products that include things like coffee, health care products, detox support products and nutritional supplements.
Bernardo Chua is the creator of Organo Gold, and he has continued to expand this brand and build a global network marketing community bye putting heavy emphasis on the Ganoderma mushroom. This is what people have started to know the brand Organo Gold products for.
When you have a healing agent as part of your marketing strategy people are naturally going to become curious. That is the thing that Bernardo Chua has been banking on more than anything else. He wanted people to become curious about the nature of this marketing environment. He wanted people to see that there was another way to type of product for coffee patrons, and it was based largely on the ability to get this novelty coffee out through direct sellers.
When you bypass the middleman of the department store getting access to the coffee becomes easier. The cost of the coffee becomes cheaper because you are cutting out the middleman. Organo Gold is still made with gourmet coffee beans, but there is less overhead because of the distribution channel that it comes through.
Richard Liu is responsible for the success seen by JD.com. He is the founder and CEO who help the company generate enough revenue for China to consider them the largest retailer. Liu influenced the growth of the country due to the reliability the company shows. It also helps JD.com offered authentic products to his customers. He made JD.com into the largest IPO offered on the NASDAQ in 2014. JD.com has help China see success regarding e-commerce. Liu shows the world some his knowledge regarding retail during the speeches he offers on a world forum. Liu has been able to share his perspective regarding the “internet of things,” and robotics. It would help the millions of customers served by JD.com.
Liu was a part of a list of the greatest leaders created by Fortune. Fortune would rank him 48th on the list. JD.com would become first internet company from China that would be named a Fortune 500 company.
Fortress Investment Group is a private equity company that majors in a couple of activities such as buyout, recapitalization, as well as turnaround situations. The firm prioritizes in investing in financial services especially consumer finance and loan servicing, infrastructure (transportation and energy), real estate, media and telecommunication, gaming, leisure, healthcare, and senior living. Besides, Fortress also invests in power generation equipment, energy, healthcare facilities, consumer discretionary, independent power and renewable electricity procedures. The firm also considers the investments in Northern America, Western Europe, and the Caribbean for private equity. It seeks to secure corporate ownership or control in distressed situations by working together with board or directors or committee creditor of the company. See more on Wikipedia.
Fortress Investment company consider having a majority stake in companies. The firm engages in the investment of distressed and undervalued assets as well as tangible and intangible assets such as capital assets, real estate, intellectual properties, and natural resources. The firm primarily offers its services to the individuals. It engages in the investment of fixed income, equity, currency, derivatives, and commodity market all across the world. Fortress also develops and manages real estate funds, hedge funds, and private equity funds. It develops control-oriented investments in the generation of cash flow, asset-based ventures and acquire assets or even make debt investments. The firm has various investment options such as distressed real estate loan acquisitions, and investment in real estate markets. Fortress Investment Group was established in 1998. It is situated in New York City.
Fortress has undergone incredible growth and development that has impressed other ventures. One business that stood out from others is Softbank. Softbank was ready to buy Fortress Investment Group for 3.3 billion USD. This decision only makes sense for a traditional financial firm or real estate. However, it’s less clear-cut for Masayoshi Son’s tech business. The vice president, as well as the senior analyst of at Moody Investments by the name Dean Ungar, stated that the acquisition initially looked like Softbank major department purchasing an old credit-focused private equity firm.
Fortress Investment Group will run in SoftBank independent with its headquarters in New York. Randal Nardone, Wes Edens, and Peter Briger will remain as the primary principals of the firm. Softbank is aimed at maintaining the leadership, brand, business model, personnel, the process as well as the culture that have enabled Fortress to rise to such success.
Lean more: https://www.fortress.com/about
Xenia Vorotova was born in Izhevsk, a city in Russia. She was a small Jewish girl who thought that everything is possible in the United States. She mainly observed this from their music, movies, and different magazines. She began dreaming about living in the US, and her family moved to the US, 20 years ago when she was 17.
Their landing place was New York City. Ms. Deere, along with her mother and sister was very happy to make it to New York. In the year 1998, the population of New York was about 7.4 million whereas Izhevsk’s was only half a million populated. The sight of the city was not what she had imagined. The city was noisy and used to be jam-packed 24/7.
Doe Deere and the other two ladies were eager to work because they soon found out that the money saved by their mother by working as an accountant in Russia was not enough to run the expenses of the three of them. Her educational degrees and records were to be transferred from Russia whereas they were running out of money therefore to meet their basic expenses; she started working in people’s apartments and homes. She used to clean up the apartments whereas Xenia herself walked the dogs. The three of them found it very difficult to absorb. There were times when they felt devastated and thought about returning to home.
The three made best but since they were unable to meet their expenses, they were forced to live in a homeless shelter in Manhattan. The next three months were difficult. They used to have free food from local church every Thursday. The three worked hard.
In 1999 they were introduced to an NGO that aims at helping women from different countries who were in worse situations. This helped her mother land her very first job and helped Ms. Deere enter the Fashion Institution and the little sister in Columbia University. In 2000, they shifted to Lehman Projects which was quite luxurious. After some time, Xenia was able to be a successful woman.
Mental illness is something that affects millions of Americans. Up to 25% of people will have one or more episodes of clinical depression, and there are a variety of other mental health issues. The majority will never receive any treatment for their illness. Talkspace has partnered with Michael Phelps to promote awareness of mental illness, and they want to let people know that there are ways to treat them. To the outside world, it seemed as if Phelps had it all. He was a world famous athlete, and he had won a world record amount of Olympic gold medals. However, at one point he even contemplated suicide. Mental illness cannot be easily seen from the outside, and so Michael, as many others, went years without revealing the issues he was having. There is still a stigma associated with mental health, and so many people are reticent to look for help.
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After a particularly bad episode, he looked for help. He realizes now that it is a sign of great strength rather than weakness to ask for help. He feels that Talkspace is a great option for so many people who would not normally access proper mental health care. Talkspace offers counseling via text and video which allows access for people who might be too far away from visiting a mental health professional. One of the best aspects of Talkspace is the community they have established. A blog helps real sufferers hear from other patients. They can offer a wealth of advice and support. They deal with a wide variety of topics including LGBTQ issues, and the ways in which people can handle major life events.
Oren Frank founded the company in 2012, and its mission is to allow people affordable mental health treatment in a way that is easy for them to access.
OSI Group McDonalds is an independent private company that deals with a variety of products including meat products, vegetables and dough products. Over the years OSI Group has been recognized to be among the top 100 food companies. OSI Group buys a food product from various vendors in various parts of the world, OSI Group has set up facilities in 17 countries to ensure that they serve a wide range of customers. To improve the quality of food OSI Food Industry uses various types of machinery unlike other companies hence making their products to be of high standards.
OSI Group McDonalds has employed over 200, 000 employees to serve in their 65 facilities based in Aurora, Illinois. For any employee to qualify for any job post, they should be innovative, creative, passionate and be ready to learn and adapt to the company’s policies. OSI Group distributes food products into various retail and food selling businesses all over the Globe. With the company’s global connections and a wide range of processing plants OSI Group remains at the top in global food processing and selling industry.
The primary objective of the OSI Group is to meet all the tastes and preferences of every customer, for this reason, they provide the consumer with a variety of products to make a choice. For instance, the customer can decide to buy either frozen or fresh products. Through the advanced machinery, the company can grind meat into various shapes and designs depending on the customer’s request. When a client makes a claim the employees strive to innovate the system and formulate a more advanced product hence maintain a long-term relationship with the customers.
OSI Group McDonalds has established a packing system for both the retailers and wholesalers; they provide Vacuum packaging system.
In 2016, the British Safety Council recognized the effort of OSI Food Solutions to maintain hygiene while processing and producing food products. Therefore, OSI Group McDonalds UK was presented with a Globe Honor Award. In 25th November the same year, OSI Group was given an award Luncheon that was held in the city of London.
Virgin Group is one of the most recognized hospitality and travel brands in the world. Brightline, on the other hand, FIG is the first privately owned intercity passenger railroad company in America has operated in more than a hundred years. Richard Branson, a British billionaire, owns Virgin Group and Fortress Investment Group, an investment Management company from New York, owns Brightline. The two signed a trademark licensing agreement and a strategic partnership that resulted in the establishment of Virgin Trains USA. Virgin Group owns Virgin Hyperloop One, a high-speed rail, and Virgin Atlantic Airline. The company is not new in the transport industry. In May 2018, Brightline expanded its rail services in West Palm Beach, Fort Lauderdale, and Miami and plans are underway to extend the services to Southern California and Las Vegas from next year. The new company is expected to launch its operations in the United States of America starting next year after approval from, the Federal government. Find out more about Fortress Group Investment at patch.com
According to one of the founding members of Fortress Investment Group, Wes Edens, the company brought Virgin Group aboard to strengthen America’s rail system. He points out that the Brightline decided to work with Virgin Group because of its well-built trusted and respected brand in the hospitality and travel industry. Edens adds that Fortress Investment Group boasts of rich customer experience, the culture of disruption and innovation and tremendous success in its operations. He insists that the collaboration of the two companies is a promising venture.
In his remarks, Richard Branson noted that his company shook the transport markets through its successful innovative business ventures. He added that Virgin America transformed the American air travel since it provides tens of Millions of Americans who travel by air every day with excellent services.He was optimistic that the two companies would improve the travel pattern of the United States. He pointed out that Brightline is the ideal partner to roll out the new Virgin Trains USA project. Fortress Investment Group’s Brightline President Patrick Goddard noted that his company needed the Virgin Group’s wisdom to reinvent train travel in the United States of America because of the company’s track record. He was optimistic that the partnership would benefit the two companies since their combined efforts would boost their growth in the transport market.
James River Capital is an investment firm that was originally created under the name KP Futures Management Corp. in 1986. Under the company’s initial startup obligations, it serviced as an alternate investment sector for “Kidder” (Kidder, Peabody & Co., Inc.). However, as of today, the company operates as an independent advisory firm due to being purchased by Paul Saunders (CEO/ Portfolio Manager) and Kevin Brandt (Co-founder/President) in 1995. Nevertheless, since gaining its independence, James River became registered with the SEC to administer services as an Investment Advisor and registered with the CFTC to provide services as a Commodity Pool Operator and as a Commodity Trading Advisor. Learn more: http://jrccblog.net/
Certainly, as an affluent investment advisory firm, employees at James River Capital can be credited as being experts in both the knowledge of finance and maintenance of business professionalism. Furthermore, by being in a position to service others, the company has acquired the role of leadership among other companies and individuals within society. Upon being sought after for advice on establishing agreements and continual accomplishments within the workforce, James River devised a list of 3 very detailed tips to help improve and prolong the longevity of an individual’s/company’s leadership role.
The first of these tips for improved leadership is to try to take a different mental approach in dealing with employees by choosing to provide more support to the team in opposition to that of always feeling the need to lead. According to James River, putting forth the effort to actually prioritize encouragement with others rather than assuming the need to direct all the time can positively alter the work environment by boosting mood and inspiring increased fellowship.
The next essential tip that James River Capital provides to acquire and maintain quality leadership is to offer the opportunity to employees to express their concerns regarding any work-related issues within the workforce. It is often the case that the freedom to provide negative feedback to the boss is shunned. Yet, by encouraging this as a leader, psychological safety is created within the workplace—leaving more mental clarity to focus on creativity.
Last of all, James River relates that great leadership style is obtained through the enforcement of equal treatment and respect for all employees and their opinions. To ensure that every employee has an opportunity to voice their opinions, the firm advises leaders to create a list of all employee names during meetings and to check them off as opinions are given. By doing this, the leader creates a feeling of a sense of value within their employees, thus, serving as an additional means of encouragement and demonstrating appreciation.
David Zalik came to the United States at age 3. His family had migrated from Israel in order to follow his father’s job. When Zalik entered school, his teachers quickly discovered that they were dealing with a truly exceptional student. Zalik proved to be a child prodigy, blazing through elementary and middle school and skipping grade after grade along the way. By the time he was 12, he had sufficient credits to graduate from high school. He was invited to attend Auburn University later that year.
An entrepreneur is born
Zalik enjoyed his first year of university studies. But by the middle of his second year, he was growing bored with the stifling academic environment. At the age of just 14, Zalik dropped out of college in order to found his first company, computer manufacturer MicroTech.
He worked hard at the business. And eventually, nine years later, he was able to sell the company for $5 million. Zalik then took that money and plowed it into Atlanta-area commercial real estate where he was again able to enjoy a high degree of success. Within just a few years, he had driven his net worth up to $12 million through astute real estate investments.
In the meantime, Zalik founded a number of tech startups. One of those would come to be called GreenSky, a financial technology company that matches lenders with borrowers on an instant basis to allow big-ticket purchases of retail goods and services. It would be with GreenSky Credit where Zalik would finally hit the true bigtime.
GreenSky was founded in 2006. Zalik had put up his entire real estate empire as collateral against a loan in order to launch the company. At the time, it looked like a risky proposition. But Zalik knew exactly what he was doing.
Today, GreenSky is worth an estimated $5 billion. The company is doing billions of dollars each year in new loans and is considering an IPO, which some analysts have stated may be the most valuable of its kind in the history of the fintech space. Under Zalik’s continued leadership, GreenSky has a bright future.