As a businessman, the most frightening thing to do is to manufacture a product that has not been produced before and is prohibited in the country. It is a significant risk for any entrepreneur to take, but this did not sway Laerte Codonho, the founder of Dolly. Dolly is a Brazilian company that manufactures soft drinks. When Codonho founded Dolly in 1987, the law was against the production of diet sodas due to numerous health concerns.
However, Laerte Codonho believed that selling diet soda was a lucrative business front that he wanted to invest in. He, therefore, conducted research that proved diet soda was safe for human health. Dolly then became the first company to manufacture and sell diet soda within Brazil. Dolly steadily grew and expanded over the years until it gained international recognition (Noticiasr7).
One aspect that made Dolly popular among the Brazilians is the quality of its products. The company is known to produce quality drinks that are not only safe for human consumption but also have unique tastes. Dolly owns a series of laboratories that help in testing for the quality of its products. According to Laerte Codonho, only the best raw materials are used in manufacturing drinks at Dolly, and even the water is tested before use. Dolly aims to please its vast fan base by ensuring that only the best drinks are launched into the market. Dolly Guarana is the best-selling drink by the company in Brazil.
Laerte Codonho understands that for any business to flourish and attract more customers, marketing its products is required. Various campaigns have been carried out by Dolly to market its drinks and also to attract more clients. The most significant step made by Dolly as a marketing strategy was the introduction of a mascot. The mascot visits schools and other functions to promote Dolly. The mascot dresses as a soda and is named Dollynho.
Just like any other business, Dolly faces competition from other drink companies. Luckily, with the leadership of Laerte Codonho, Dolly has surpassed all its competitors to become a prominent soft drink company in Brazil. Laerte Codonho has used his business skills to transform what was once a small soft drink company into a powerhouse in the beverage industry.
Keep on reading about Larte´s latest business projects: https://www.istoedinheiro.com.br/dolly-vai-a-guerra/
Hailing from Scotland, Brian Bonar has established himself as a successful businessman and entrepreneur around the globe. He earned bachelor and master degrees from James Watt Technical College and Stafford University in Mechanical Engineering before starting his career at IBM as a procurement manager. At Stafford Univeristy, Bonar also went on to earn a PhD in International Business Development Studies, acquiring skills that would serve him well later in life.
Bonar has held numerous positions in his long career, the most recent being the Chairman and CEO of Trucept, a temporary staffing and insurance services company. These days, however, Bonar has set his sights on a new enterprise: building a restaurant empire in San Diego, California. His first piece of property was the 144 acre plot of land known as the Ranch, nestled in Bandy Canyon. Bonar plans to revamp the area and create a four star restaurant and event space. But first, he must deal with the newly renamed Bellamy (formerly Tango).
According to PR News Wire, Bellamy boasts Patrick Ponsaty as its executive chef. Ponsaty is one of the only two chefs in San Diego to earn the distinction of Master Chef of France. Rounding out the team are front of house expert Trevor Da Costa and chef Mike Reidy, both former employees of the restaurant El Bizcocho. Together with Bonar, Bellamy is going through a serious metamorphosis.
The decor and signage is similar to the old Tango, and visitors may get the impression that everything is business as usual.
With an all-star staff and food that more than exceeds expectations, Bonar has succeeded in placing the first stepping stone on his quest for restaurant monopoly in the San Diego area. Once Reidy learns the ropes from Ponsanty, and Ponsanty is helming the Ranch, Bonar will have two powerhouses making sure his customers get a world class dining experience.
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