Posts in Category: Fashion Business

Fabletics Takes the Road Less Traveled By (and is succeeding exponentially)

Though we have all inevitably heard the buzz about Kate Hudson’s trendy new fashion line Fabletics, what you may not have heard, is the way that she has flipped the current offline-to-online (aka “showrooming”) game completely on its head.

 

The 38 year old actress-gone-businesswoman is taking the “price = value” notion and proving it to be completely wrong. Instead, Fabletics makes it their tippy-top priority to create an authentic personal bond with each of their customers, whether that be online or offline, and boy does it show. An astounding 30-50% of the people who visit their local Fabletics store are already members. Whereas 25% of the non-already-members become members after walking in. How does this happen you ask? There are a few ways.

 

  1. The Very Important Person’s Club

Fabletics offers exclusive VIP Memberships to those looking to save big bucks on retail prices. Through this system, each accumulated “member credit” can be redeemed for 1 outfit. Making this line of clothing not only super in-season and stylish, but crazy affordable too.

 

  1. The Coveted “Reverse Showroom” Technique

“Showrooming” is the act of physically visiting a store to inspect certain products before purchasing it online for an easy-on-the-pocket price. Though most companies find this game plan as a blow to their sales, Kate has managed to turn this once unfavorable connotation into a strategy that not only encourages online browsing, but helps profit both seller and consumer equally because of it. In virtue of the massive use of social media and online browsing, the Fabletics team is able to gather solid information and visible data on pieces that customers are really loving, as well as on pieces that aren’t as hot. This means local stores are carrying only that of which customers have shown an overwhelming liking for. Now, the attire which sit folded amongst the shelves are in essence a “custom-tailored” fit to what the majority wants and needs. This diverted strategy has helped Fabletics acquire repeat, life long customers while simultaneously putting smiles on shoppers bank accounts.

 

Despite the disapproving eyes from competitors, the proof is in the pudding. Hudson has created a $250 million-dollar business in just a short 3 1/2 year period, and intends to grow by the dozens in time to come. Kate has been adamant on her never-ending effort to continually improve her brand and to always keeping it fresh, while telling Forbes “I’m really proud of the things I’m doing in business, which we’ll continue to expand”. The future of Fabletics is looking as bright and innovative as ever, one must wonder if we have seen only a glimpse of what is to come.

 

Want to find out which Fabletics gear is fitted perfectly just for you? Take the quick Fabletics Lifestyle Quiz to find out!


Cucumber Melon, EOS Limited Edition Lip Balm Flavor

With its distinctive oval shape and eye catching pastel colored packaging, EOS is easily the most recognized lip balm brand on the market today. It is widely available and very affordable and a must have beauty product. In addition to the already impressive line of flavors, the brand is now offering a Spring, 2017 limited edition flavor to its Visibly Soft line…Cucumber Melon! Check on ebay.com for added details.

Check on EOS here.

Made with the highest quality ingredients, EOS glides on lips smoothly and precisely. These natural lip balms are also hypoallergenic, dermatologist tested, and paraben and petrolatum free. Each EOS balm is infused with natural vitamins and oils that conditions the lips and leaves them feeling soft, hydrated, shiny and smooth long after your first use. EOS offer so very many delicious flavors from which to choose. Regardless of what flavor you choose, when you slide this balm on your lips you will be sliding on the Evolution of Smooth.  Click walmart.ca for details 

EOS Available Flavors:

  • Blueberry Acai (Blue)
  • Fresh Grapefruit SPF 30 (Light/Dark Pink)
  • Honeysuckle Honeydew (Green)
  • Lemon Drop SPF 15 (Yellow)
  • Lemon Twist SPF 15 (Light/Dark Yellow)
  • Medicated Tangerine (Orange)
  • Passion Fruit (Purple)
  • Pomegranate Raspberry (Pomegranate)
  • Strawberry Sorbet (Pink)
  • Summer Fruit (Red)
  • Sweet Mint (Mint)
  • Vanilla Bean (Cream)
  • Wildberry (Fuchsia)

Visit https://evolutionofsmooth.ca/?___store=ca_retail_fr for details.