Posts in Category: Marketing Expert

The Contribution of Nicholas Krafft in L’Oréal

L’Oréal is a company that produces beauty products that satisfy the needs and desires of its diverse customers. L’Oréal Paris held a second annual fashion and beauty show on 30th of September. The event took place on the French capital’s floating catwalk of the river Seine. Through the event, the brand was able to showcase its commitment to making beautiful, and fashion reachable to people through the world as well as present the new looks of the season.

L’Oréal Paris staged celebrity models including Elle Fanning, Eva Longoria, and Louise Bourgoin. Other famous individuals who are not in the fashion industry like actor Nikolaj Coster-Waldo (Jamie Lannister of Game of Thrones) showed up to in support of the mission of the brand. The Paralympic ski champion Marie Bochet was also in the runway and is the new brand ambassador for L’Oréal Paris.

Plenty of effort was put into preparation for the show, with Val Garland, the Global Market Artist for L’Oréal Paris and Stephanie Lancien the Global Hair Artist creating 70 new looks in hair and makeup. The latest collections were paraded on the runway by models including Balmain, Sonia Rykiel, Miu Miu, and Isabel Marant. Putting up and taking down the unique floating catwalk took approximately eight days. The public was allowed access to the event. Passers-By could watch the occasion from the banks of the river Seine on the big screens strategically placed for free viewing. The show was broadcasted in various countries with the help of drones filming the event.

Bout Nicholas Krafft

Nicholas Krafft has made a tremendous contribution to the success of L’Oréal in the various positions he held at L’Oréal due to his years of experience in sales and marketing. Nicholas Krafft started as the Marketing Director Kerastase from December 2002 to August 2004. He then became the Marketing Director Asia from August 2004 to December 2008, later the General Manager from January 2009 to October 2011 and the Deputy General Manager Eastern Europe from June 2011 to December 2013. Nicholas Krafft is the VP Global Development at L’Oréal since January 2014.

Find out more about Nicolas Krafft:

Nick Vertucci: Master in Balancing Career Interests

Nick Vertucci has built a name as an entrepreneur, author, real estate investor, and poker player. He rose from financial ruins in the previous financial crisis to become a huge success in the real estate industry. His journey to become a millionaire was tough and playing poker came in handy during the tough times. He started playing poker over 15 years ago and while it does not generate millions from him just like his real estate ventures, he has made a name as a poker player playing with celebrities and other prominent poker players.

Mr. Nick Vertucci says that poker played a major role in his pursuit for success in the real estate industry. It helped throughout his journey. He has written many books on the real estate business to help entrepreneurs and aspiring entrepreneurs to get into the game. Entrepreneurs face many challenges when trying to implement their ideas. In recognition of that, he started a real estate company.

Throughout his journey to success, his love for playing poker maintained. He has participated in major tournaments worldwide and sometimes, he emerged among the best winning handsomely. He has honed his skills as a poker player over time and he is even putting more efforts into it lately. Nick Vertucci made his first money in poker participating in a tournament held at Commerce, California. In the tournament, he played his favorite game, Texas Hold’em, against 250 opponents. He came 8th place in the tournament and won US$7500. After the tournament, he knew playing was what he wanted to and so, he embarked on a journey of improving and taking on more challenges in the world of poker.

Nick Vertucci managed to balance his career interests perfectly. While he is a titan in the real estate, he is also a prominent poker player participating in poker circles. He participates in poker games every year. He has participated in prominent tournaments including World Series of Poker and Poker After Dark.

Igor Cornelsen: Working in the Financial Industry for Almost Five Decades

Brazil is home to many successful entrepreneurs, with the majority focusing on financial and investment businesses. Igor Cornelsen is one of the most successful investors in Brazil, and he established his investment firm to continue earning profit from large businesses across the world. Before he became a business owner, he started working for private financial firms, learning a lot of things in the process. He used what he learned from the university, and applied it to his career in the financial sector. Initially enrolling as an Engineering student at the Federal University of Panara, he decided to shift to Economics two years after he first entered the university. He stated that he felt more comfortable dealing with economics rather than face complicated mathematical problems. His shift to a different course was a good decision, as he was very good in dealing with finances. Without shifting to a different course, he would not be the successful entrepreneur known today.

Igor Cornelsen graduated from the university in 1970, and he immediately searched for jobs. His first job was with Multibanco, a local Brazilian bank. Four years later, he was promoted to become one of the company’s boards of directors, and another two years passed before he became the chief executive officer of Multibanco. The acquisition of Multibanco by the Bank of America in 1978 allowed Igor Cornelsen to continue serving the position as the company head, but he decided to resign in 1985 to work with a merchant bank from London. He decided to return serving his own country as he transferred to the Standard Chartered Merchant Bank, staying there until 1995. Today, he is busy managing his investment firm. He has been applying all of the strategies and the methods that he learned from his previous companies, and his expertise of almost five decades also poses as an advantage.