Individuals who manufacture products want them to be seen by many people. That’s why they entice retail shops so that they can be given some space to display their products for the world to see. On the other hand, the retails are interested in products that can stand out from the rest. This has made a bottle of water to attract a lot of attention.
In 2010, Sarah Kauss experienced this challenge when she started S’well. The company is believed to be the maker of the modern fashionable utilitarian water bottle that has got the attention of people who love fashion, the eco conscious and big brands in the globe.
For S’well, design is a very important aspect. According to the founder of the company, the use of design has set them apart from other competitors in the market.
Sarah Kauss, started the prestigious company with $30,000 from her pocket. Her aim was not creating beautiful water bottles. She wanted to help in the disastrous effects that plastic bottled water has on the environment. She had actually wanted to do this after attending a panel about the global clean water crisis
The use of plastic bottles is not friendly to our environment, and the water we consume from them is the same as the water found in the municipal taps. In the United States, bottled water is regulated by FDA, while municipal water is under EPA. FDA has higher and better standards for ensuring clean water, so consumers shouldn’t pay more for bottled water which is 2000 times expensive compared to the tap water, and still get water that is equivalent to the one from the municipal.
In order to get people not to depend on bottled, Sarah decided to convince them to carry around a reusable bottle. They made the bottle beautiful in their design.
This article was originally published on the Fast Company .see more information here.