Desiree Perez causes a stir in the music industry as her role gets known
2016 Sales in the global music industry were $17.2 billion. Desiree Perez has proven that she can work alongside men efficiently in the industry. She brushes shoulders with the bigwigs in the music sector including Shawn Carter also known as Jay-Z. The artist relies On Perez to run his business interests ensuring smooth operations and profitability in various Jay-Z companies like ROC Nation and SC Enterprises. She is solely responsible for the businessman Jay-Z, and she makes critical decisions. Her excellence has seen her work with Jay-Z for over two decades.
Desiree Perez is apparently a talented entrepreneur who has achieved a lot in the music sector. Samsung spent $25 million on Rihanna’s Anti tour at the intervention of Desiree Perez portraying Rihanna as a wealthy and accomplished artist. Consequently, Perez is now an inner circle friend to Rihanna offering business and financial counsel.
Desiree was in charge in 2008 when ROC Nation was in negotiations for the $15o million deal with Live Nation. She was COO and set a meeting with Sir Lucian from Universal Music to renew the partnership. ROC Nation is now a powerhouse in the entertainment world offering concert and tour production, artist management and music production and publishing. ROC Nation also connects other celebrities to fashion experts with Desiree negotiating contracts. ROC Nation also manages many athletes and sports celebrities.
Most of the time the people who help celebrities manage their resources are unheard of, but it is clear these artists owe their success to them. Desiree Perez is ROC Nation’s Chief Operating Officer since 2009. At ROC Nation, she takes charge of management and operations revolving around publishing and labeling. She also holds a position at SC Enterprises and has worked with celebrated artists like Jay Z and Rihanna