Online Reputation management involves controlling what others see when they search a brand on the Internet. You should be able to see information about your business once you search its name on the web whether it’s your website or other social media profiles which are all easy to manage. Online Reputation Reviews have a high chance of influencing people’s purchasing decisions. The reviews may be negative, and this affects a business name online. Therefore, there is need to manage the online reputation in the following ways:
Use of videos
Poor quality videos will attract some negative feedback as opposed to a good quality one, this means that the content has to be of high standard. A business can enhance its online reputation by creating an educational video, one on one interview video, a video explaining a brand as well as behind the scenes video. Spreading the videos across the web can help you gain social feedback through the statistics acquired from the viewers according to Business 2 Community (http://www.business2community.com/video-marketing/video-can-enhance-online-reputation-01649176).
Claiming and monitoring your brand name
Chances of another business profile having a similar name as yours are very high. Claiming the profiles before someone else does would help in controlling misleading information. It is important to add high quality and engaging content as well as a link to your websites. Businesses can use Google Alerts to find out what people are saying about you through the notifications once there is a mention of your brand name.
Pushing down the negative information
The best way to deal with the negative information is publishing new active content which helps push down the negative results to page 2 of a search engine. Looking for mentions from high authority websites will also assist in the keeping the harmful content at the bottom of the searches.
Another way of managing the reputation online is listening to the client’s views and engaging in a smart way; this means that negative review receives a polite. Giving yourself compliments and shout-outs through reposing the reviews or redirecting the link to other sites. Following this ways, you will be successful in controlling your reputation online.